The Full Measure Sales Force is a keynote program designed specifically for those who work in sales.  Many who work in sales operate at a level that falls far short from their true potential.  Some question whether “sales” is the place for them or not.  They have attended training sessions where scripts and techniques were learned.  They have shadowed the top sales person in the organization and have tried to mimic her actions.  But they feel like they are treading in the waters of mediocrity.  Why haven’t they been able to brake through the barriers that label them average?  What do they need to do in order to move up into the next level of top producers? 

     The first thing we need to do is stop trying to mimic someone else and concentrate on what makes us unique instead.  We all have strengths, talents and abilities that make us who we are.  We need to become more self-aware.  We need to know our strengths and weaknesses.  After we know who we are, we can better plan for our own, personal success. When we concentrate on our strengths and manage our weaknesses, we start to move into our calling.  We become more authentic.  We become comfortable in our skin and as a result, we come off much more confident in our relationships with our clients.  

     Attendees will come away with tools to help them find their unique story for reaching their full potential.  They will learn how to identify their strengths and weakness.  Attendees will then be able to put a business plan together that incorporates their strengths.  By working from a position of strength, they will be able to maximize their efforts to become top producers. 

     It is time to stop trying to fix the weaknesses in your sales team and start maximizing their strengths.  Here is an example.  Let’s say you have someone who is horrible at cold calling but still gets her numbers through networking her client relationships. Do you put her through a couple days training on cold calling or send her off to a networking event?  Many managers would say, “Alright, you have the network thing down, lets try to fix your problem with cold calling.”  So, she goes off to the two-day training session on cold calling.  What is usually the result of this?  Well, if she was horrible at cold calling before the training, she might now be comfortable enough to do her quota, but it is very doubtful she will ever be great at cold calling.   She will never make it a big part of her business plan and cold calling will never put her in the top producers club.  Why?  Because she would be operating from a position of weakness.  It doesn’t suit her talents, her strengths or her abilities. 

     On the other hand, if you send this employee off to the networking event where she can build on her strengths, what might be the outcome?  She is more likely to be engaged in the learning process. She should be able to build on her strengths, tap into her natural talents, and increase her abilities.  Any new skills and techniques can now be woven into her existing approach.  She will be much more likely to develop a business plan that can propel her into the top producers club. 

     Operating from a position of strength engages your sales team.  They feel more in control of their future.  They take on the responsibility of moving to the next level.  The blame game doesn’t come into play any longer.  Instead of seeing all the obstacles that keep them from advancing, your sales team starts to see the possibilities - a future where they capitalize on their strengths, manage their weaknesses, and take control of their career. 

The Full Measure Sales Force can put your sales team on the path to higher production.  Stop trying to fix your team and start maximizing their natural talents and abilities.  Engage them in the pursuit to fill the full measure of their creation.                                                                    Contact